Jun 2020

Effective Communication
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By Iqbal Thokan How you communicate your messages with your customers is essential, redefine your marketing message for the new now. Starting a business and growing it has never been an easy task. From defining our idea to finding the...
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Fail Forward
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By Iqbal Thokan Make mistakes and learn from them. Don’t be afraid of failure because failure is a prerequisite for innovation and success. Dr Rick Rigsby once gave one of the most motivational and inspiring talks at the California State...
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Optimise Delivery
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By Iqbal Thokan Review, analyse, improve. Review the way you deliver value to your customer, analyse the shortcomings and find efficient ways to implement in order to enhance your customer experience and improve your value to them. Every business is...
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Assimilate and Disseminate
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By Iqbal Thokan Continuously learn something new and relevant every day and share it with those around you. There once lived a genius who was considered the most influential physicist of the 20th century and he said “Intellectual growth should...
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Positivity Breeds Creativity
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By Iqbal Thokan Positivity creates an optimistic environment. Breed positivity within your business and it will bring about the creativity from all involved to help you stay relevant, survive and thrive. Richard Branson once said, “If you take care of...
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Position to Solve the Problem
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By Iqbal Thokan Focus on the problem you are solving. Every business is about finding a solution to a problem, need or want. Every customer or client needs us for our problem-solving capabilities, whether it is a product, or a...
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Adaptability Drives Evolution
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By Iqbal Thokan Adapt or die. “It is not the strongest of the species (business) that survives, nor the most intelligent (resourceful) that survives. It is the one that is most adaptable to change”. (Charles Darwin). While I don’t completely...
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Focused Outcome
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By Iqbal Thokan “Energy flows were focus goes” Tony Robbins. Stay focused on the outcome and not the obstacle. Navigate the storm and ignore the noise. Sometimes we find ourselves so focused on the storm that we forget to navigate...
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Contagious Optimism
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By Iqbal Thokan Stay positive and be optimistic. People do business with people, be optimistic and let your optimism be contagious. Businesses do not do business with business, rather people do business with people. We all know that pessimism can...
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“Simplicity is the Ultimate Sophistication”
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Simplify rather than complicate. Simplify your offerings and make it easier for your target market to choose. Leonardo Da Vinci’s quote “simplicity is the ultimate sophistication”, is quite elegant and apt in our current time of crisis. There is another...
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